“Custom content is laborious, so the future is fewer pieces of content that drive bigger consumption and views, primed to perform because of the data, analytics and creativity behind it.”— Geoff Schiller, digiday.com
“An ad-based publishing model built around maximizing page views quickly and cheaply creates uncomfortable incentives for writers, editors, and readers alike.”— Jia Tolentino, newyorker.com
“The sad truth is most people are not going to pay a monthly subscription for online publishing content. Certainly not for blog posts by people they have never heard of.”— Fred Wilson, avc.com
“Blogs are likely to be better for readers than for capitalists, while I love the medium, I’ve always been skeptical about the value of blogs as businesses.”— Nick Denton, nymag.com