“Custom content is laborious, so the future is fewer pieces of content that drive bigger consumption and views, primed to perform because of the data, analytics and creativity behind it.”Tagged: Quality Over Quantity, Content Production Realities, Writing, Making Great Content, Digital Media Economics
“Experiential marketing has always been part of our offering, but we’ve seen a significant uptick in the demand for bespoke events. It’s a response to the need to do things that are fewer, bigger, better.”Tagged: Digital media, Pop Up Stores, Marketing Events, Media
“We have been somewhat immune to some of the critiques about native and performance: We have been able to connect branded content to some outcome, whether it’s driving sales or sign-ups, and have been singularly focused on being the bridge builder between inspiration and action. That’s how we…”Tagged: Media Cliff Notes
“The PopSugar playbook was all about its verticals: “pets, finance, food, all the way through.”Tagged: Media Cliff Notes