“Why does every single publisher or ad tech company boast of working with three or four anti-fraud vendors at once? Have you ever met someone who says, "Yes, I've hired four alarm companies to protect my house." One usually cuts it. Is it that fraud protection tools aren't that good at fraud protecti…”— Mike Shields, businessinsider.com
“And then there’s the problem of simply not being able to measure anything. If JavaScript is turned off or bots deliberately prevent JavaScript from running, all of those measurement technologies that rely on JavaScript to collect data would not have any data to interpret. How many measurement vendor…”— Augustine Fou, adexchanger.com