“Juno: They have ads for parents? Leah: Yeah! 'Desperately Seeking Spawn.' Right next to, like, Terriers and iguanas and used fitness equipment and stuff. It's, like, totally legit.”— Diablo Cody, Leah, Olivia Thirlby, imdb.com
“The only platform on which I feel like the ads are successfully microtargeting me is instagram. They have their algorithm act together.”— Jody Avirgan, twitter.com
“Yes, I get money from ads, but I’m also working every day on jobs that don’t pay anything.”— Ashley Iaconetti, amazon.com
“250,000 followers = $ 1,000/ ad. 500,000 = $ 2,000/ ad. And if you have 1 million followers? You’re probably getting at least $ 10,000 per ad.”— Amy Kaufman, amazon.com
“When I see ads on TV featuring smiley housewives using some new cleaning product, the only thing I want to buy are the meds they’re clearly on.”— Unknown, tcat.tc
“The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy.”— Tim Berners-Lee, theguardian.com
“Note To Advertisers: when you place an ad on a pop-up window that has taken over my phone w/o permission, it makes me hate that product.”— Dax Shepard, twitter.com
“I am not a believer in programmatic. I have seen a lot of things strip power from a publisher. The moment you let go of your direct sales channel data, you can end up in trouble.”— Roy Schwartz, digiday.com
“A man inserted an 'ad' in the classifieds: "Wife wanted." Next day he received a hundred letters. They all said the same thing: "You can have mine.”— tumiamie, reddit.com
“An ad-based publishing model built around maximizing page views quickly and cheaply creates uncomfortable incentives for writers, editors, and readers alike.”— Jia Tolentino, newyorker.com
“This visitor is very different - it feels like its a paid slave somewhere, or a bot that has clumsy intelligence, or a person that does not read. The mouse rarely moves, it does scroll - though mostly in one direction, and the pace is as if the visitor is not reading the content. Mobile users just s…”— You Exec, youexec.com
“Even A #1 Ranking Can Benefit From An Accompanying Ad Surprisingly, even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.”— Pamela Parker, searchengineland.com
“That enthusiasm compelled US marketers to spend a reported $100 million on advertising in 2015. Though Pinterest President Tim Kendall won’t confirm if that figure is correct, he says Pinterest quintupled its ad sales last year.”— Jesse Hempbel, wired.com
“With the exception of shows on public television or subscription services like Netflix and HBO, commercials pay for the shows we like. If we cut that off, we push television executives into new levels of subliminal trickery. Maybe we’ll decide that’s a fair trade.”— Jim Rutenberg, nytimes.com
“To date, Facebook has only showed ads across its Audience Network to Facebook users, targeted based on information the company has collected about its users’ tastes and behaviors. Now Facebook plans to collect information about all Internet users, through “like” buttons and other pieces of code pres…”— Jack Marshall, wsj.com