“I am not a believer in programmatic. I have seen a lot of things strip power from a publisher. The moment you let go of your direct sales channel data, you can end up in trouble.”Tagged: Programmatic, Ads, Media
“There are no pop-ups, no banners, no X buttons to look for. When you cut to the chase – and give control back to the users – they’re more likely to engage.”Tagged: User Experience, Advertisting, Short Form Native, Media Cliff Notes