“Today, Facebook’s top video priority is Facebook Watch, a 7-month-old tab on the platform that offers episodic video shows and some live sports....But for all this effort, few users are going to the Watch section, and of those that do, few are watching long enough to hit the mid-roll ad break.”— Sahil Patel, digiday.com
“We aren’t seeing any significant pricing differences for standard brand advertising.”— Noah Mallin, digiday.com