“What Vice is doing is something a lot of the digital-first community is starting to, which is to get beyond talking about simply delivering content and to a place where they talk about what impact the content has.”Tagged: Media, strategy, Marketing, Content, digital
“We aren’t seeing any significant pricing differences for standard brand advertising.”Tagged: Facebook Ads, Media Cliff Notes, Facebook Paid Reach, Facebook Algorithms
“I don’t think Facebook becomes a no man’s land for publishers, but there will be a steeper slope from publishers who do well on the platform and the mediocre middle who didn’t necessarily design content specific to Facebook’s environment. It also means that the cost of branded content may go up as…”Tagged: Facebook Algorithm Changes, Digital media, Content Marketing, Media Cliff Notes