“Facebook says 50 million people watch its shows for at least a minute every month in the U.S., but a recent survey from the research company the Diffusion Group said half of U.S. Facebook users have never heard of Watch. Also, only 6 percent are daily Watch viewers in the U.S., the survey claimed.”— Garrett Sloane, adage.com
“It’s easier to talk to an advertiser not just when you have big view counts but multiple platforms that are paying for your content and not just have a card at the beginning of a video, but I can actually run a commercial. It can’t just be hands and pans and say that’s equal to a television show.”— Rich Antoniello, digiday.com