“Brands often use dark posts as a way of testing ads without having to show the whole world their homework, which is convenient when an ad misses the mark or, worse, offends people. Now, the test ads will be attached to their pages of origin for as long as they are running.”Tagged: Facebook, Marketing, Digital Advertising
“Facebook says 50 million people watch its shows for at least a minute every month in the U.S., but a recent survey from the research company the Diffusion Group said half of U.S. Facebook users have never heard of Watch. Also, only 6 percent are daily Watch viewers in the U.S., the survey claimed.”Tagged: Media Cliff Notes, Facebook Watch