“The idea that you have programming underwritten by platforms and getting help with distribution reinforces your brand. You’re making more great content, and you’re not funding it out of ad-supported P&L. That in turn drives your ad business because your brand and audience gets better.”— Ben Lerer, adexchanger.com
“Being a solo publisher without a whole lot of scale is tough and is going to get tougher. Scale always ends up mattering. We’re entering a period of consolidation, and if you’re a small, medium-sized publisher, it’s tough out there. You’re always a nice-to-have, never a must-buy.”— Ben Lerer, digiday.com