“Being a solo publisher without a whole lot of scale is tough and is going to get tougher. Scale always ends up mattering. We’re entering a period of consolidation, and if you’re a small, medium-sized publisher, it’s tough out there. You’re always a nice-to-have, never a must-buy.”Tagged: Group Nine Media, Advertising, Digital media, Publishing, Scale
“The idea that you have programming underwritten by platforms and getting help with distribution reinforces your brand. You’re making more great content, and you’re not funding it out of ad-supported P&L. That in turn drives your ad business because your brand and audience gets better.”Tagged: Group Nine Media, Marketing, Content Strategy, Custom Content, Video