“Users are curious. They will press all the buttons. One somewhat extraneous observation, but one that we like: In building web notifications, one action button is always dedicated to accessing the browser’s settings, even though that button is unrelated to our experiment. People pressed it anyway.”— Madeline Welsh, medium.com
“As each of our notification experiments has shown, if you provide users with an easy sign-up for a subject of notification, an equally easy way to opt out, and a functional layout, live and event-specific notifications are a useful and appealing way to connect users to real-time data and information…”— Madeline Welsh, medium.com
“Thought I've been having lately: if you want readers to come to you directly instead of through FB etc, you have to make a case for your app”— Alastair Coote, twitter.com