“Users are curious. They will press all the buttons. One somewhat extraneous observation, but one that we like: In building web notifications, one action button is always dedicated to accessing the browser’s settings, even though that button is unrelated to our experiment. People pressed it anyway.”Tagged: Push Notifications, Guardian Mobile Team
“As each of our notification experiments has shown, if you provide users with an easy sign-up for a subject of notification, an equally easy way to opt out, and a functional layout, live and event-specific notifications are a useful and appealing way to connect users to real-time data and…”Tagged: Push Notifications, Guardian Mobile Team, Mobile