“Comments should represent about 2 percent of total engagement on Facebook, Instagram and Twitter.”Tagged: Influencer, Media, Fraud, Engagement, Benchmarks
“Public relations hits from an ad appearing next to jihadi propaganda is one form of pressure, but it amounts to nothing in the battle for marketing results. And that pressure has grown as digital advertising has grown up — brand managers everywhere now have to account for how dollars are spent.…”Tagged: Brand Safety, Media Cliff Notes