“In January, the cost per thousand impressions for an Instagram Stories ad was $4.62, while the interaction rate was 1 percent. For the 30 days to Aug. 16, the CPM for Instagram Stories was $5.53, while the interaction rate was 0.47 percent. The story here is that when a new placement shows up, peopl…”— Simon Lejeune, digiday.com
“If the era of early distributed media for publishers was to spray-feed everything, everywhere, the moment we are in now is more about being smart about how we create better relationships with platforms that are meaningful from not only an audience-reach perspective but also in terms of how we want t…”— Cory Haik, digiday.com
“One thing that I think we as an industry need to do is to truly understand what the distribution of impressions is. Because sometimes when you do a buy, some clients think they’re only getting O&O’s, but if there is a certain size of a buy that the O&O can’t fulfill than many of the publishers will…”— Susan Schiekofer, digiday.com
“An advertiser wants to purchase some native advertising from your publication. After negotiating the terms, your salesperson asks the advertiser whether they do any Facebook or Google campaigns (of course they do, everyone does these days!), and suggests that they can maximize the benefits of their…”— Soko.ai, soko.ai
“Over the long-term, only innovation will enable advertisers to meet evolving customer expectations and demand.”— Jeff Lucas, adweek.com
“Every time Facebook traffic would go down, we’d think, ‘OK, maybe this is the low point,’ and then it would go down even further.”— Julia Turner, slate.com
“In retrospect, I do think it’s fair to say that we were overly idealistic and focused on more of the good parts of what connecting people and giving people a voice can bring.”— Mark Zuckerberg, recode.net
“A recent study examined which emojis improved click-through rates. The results were a bit surprising.”— Garrett Mehrguth, semrush.com
“The one in eight Instagrammers CampaignDeus said showed signs of buying audiences were given away by a number of factors including: demographic makeup; unexplained leaps in follower count; and unusually low engagement rates given account size.”— Rebecca Stewart, thedrum.com
“Once we had ads for shampoo—now we have sites pretending they aren’t secretly running a branding agency from inside their feminist publishing project. It’s like Coca-Cola trying to sell you self-care.”— Josephine Livingstone, newrepublic.com
“Either you really overpay for a Kardashian or insert top-tier talent, which is a bespoke transaction with lots of representation and tends to be less muddy. Or it’s anyone under 500,000 [followers]; just stick them on a list, and they don’t really matter at the end of the day. It’s content by the to…”— Unknown, digiday.com
“These accounts “weren’t real people to begin with, so no brand or influencer’s real engagement will be affected. Marketing should focus on real results, and this purge will help that. I think there’s a huge gap between perceived audience and true influence, and this purge is the first step in bridgi…”— Bobby Palmieri, digiday.com
“A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like digital can get lost. The most accountable media turned into the least accountable media and the most filled with fraud.”— Colin Kinsella, adexchanger.com
“While social platforms may be too big to fail, they are increasingly trending to become the Closed Web in the coming years.”— Kunal Gupta, polar.me
“It seems to me that it would be in Facebook’s interest to share revenue and have more control over their platform. Part of my critique for Facebook is why they wouldn’t want to ensure of quality content on their platform by sharing revenue and it makes it harder for them to get rid of fake news and…”— Jonah Peretti, digiday.com
“We and many other media companies will go from trying to find the silver bullet narrative of the future of advertising and being a services company now to admitting that we will be a diverse business. We’re going to sell many different things. The ad business of the future will be dominated by the p…”— Sebastian Tomich, digiday.com
“Brands can no longer control their audience; they need to serve their audience where they are, with what they want, when they want it.”— Harris Beber, adweek.com
“It’s always about us. Yikes. Distance is part of journalism’s discipline.”— Jill Abramson, thedailybeast.com
“Nowadays, in our modern world, hit play once and it tells us volumes more than knowing you’re a 31-year-old woman or a 72-year-old man or a 19-year-old guy. It’s just as likely that a 75-year-old man in Denmark likes Riverdale as my teenage kids.”— Ted Sarandos, vulture.com