“By the time you finish reading this sentence, three new songs will have been uploaded onto Spotify.”— Tim Ingham, rollingstone.com
“Given the impact of the loss of our Facebook contract on our business, we had no alternative but to act immediately in order to be in a position to pay severance and benefits to the departing teams.”— Chris Altchek, huffingtonpost.com
“That move to video didn’t pay off, not for Mic or the many other similar media companies that took their cues from all-powerful Facebook.”— Margaret Sullivan, washingtonpost.com
“The year 2018 is to the sharing economy what 2006 was to user-generated content: it can only go downhill.”— Evgeny Morozov, theguardian.com
“While we were playing on our phones and apps our democratic institutions, our formal civil conversations, seem to have been upended by frat-boy billionaires from California.”— Richard Allan, businessinsider.com
“So far, the track record basically has been that regardless of what Facebook does, they keep getting more money. The question simply is, will this make people wake up?”— Rishad Tobaccowala, nytimes.com
“A September 2018 comScore report showed that 65 percent of Reddit users are not on Pinterest; 43 percent are not on Snapchat; 33 percent are not on Instagram; 28 percent are not on Twitter and 17 percent are not on Facebook.”— Kerry Flynn, digiday.com
“Not too long ago TV Guide had a million subscribers who paid the magazine to point them to the best shows on TV. These shows, it is worth noting, were free to the viewers. TV Guide allegedly made more money than all three major TV networks it 'guided' combined.”— Kevin Kelly, amazon.com
“With all the content being produced on streaming, there’s been an inflation for top-tier talent.”— Grace Wu, variety.com
“Video has gotten to the world where there is no middle class. There’s either low-class, where people make free stuff on YouTube or Instagram Stories [or there] is the high-quality stuff like Disney announcing ‘Resistance,’ [HBO’s] ‘Game of Thrones,’ etc. Who’s got time for this middle-class video st…”— Brian Sugar, digiday.com
“News organizations should ban their reporters from doing anything on social media — especially Twitter — beyond sharing stories. Snark, jokes and blatant opinion are showing your hand, and it always seems to be the left one. This makes it impossible to win back the skeptics.”— Jim VandeHei, axios.com
“Remember: If your Facebook feed is filled with garbage, it means you were reading garbage in the first place. The algorithm simply gives you more of what you crave.”— Jim VandeHei, axios.com
“He describes Mondelez’s modern brand strategy as a “reach to relationship” evolution. In the age of direct-to-consumer brands, a set-it-and-forget-it wholesale retail strategy doesn’t work anymore, not even for cookies.”— Digiday Editors, digiday.com
“We’re increasingly holding Facebook to account to justify the levels of investment we are putting in them. We continue to press them to allow us to independently verify our metrics and operate in the real world. Facebook doesn’t operate with real-world metrics. I would urge every agency to hold Face…”— Robin O'Neill, digiday.com
“It is tech entrepreneurs, casino magnates and hedge fund billionaires who are seizing control of the press, simply by writing a check.”— David Gelles, nytimes.com
“Facebook says 50 million people watch its shows for at least a minute every month in the U.S., but a recent survey from the research company the Diffusion Group said half of U.S. Facebook users have never heard of Watch. Also, only 6 percent are daily Watch viewers in the U.S., the survey claimed.”— Garrett Sloane, adage.com
“For a number of these publishers, things are out of their control if they rely on walled-garden platforms. For a company like Unilad with no big backers, plus an internal nasty dispute, it’s not well-placed to navigate these changes. It’s a symptom of the wider issue. The writing is on the wall for…”— Alex DeGroote, digiday.com
“We have over 130 classes now. A lot of women are taking multiple courses and purchasing bundles. Sponsored classes are free and that’s been a huge hit among advertisers because you could by a 30 to 40-second ad on a video or have a 60-minute branded video.”— Brit Morin, digiday.com
“There are companies that we work with that have direct relationships with showrunners. When we get pitched shows before they’re greenlit, we get established networks or studios that will bring us a show and say, ‘This doesn’t have any brands integrated. We might not even greenlight them if we can’t…”— Erin Vogel, adexchanger.com
“To succeed, publishers must leverage PMPs with unique selling propositions that differentiate them in the marketplace and generate advertiser demand, and they must actively market to buyers. Value-adds can include access to publisher first-party data, more granular audience segmentation and targetin…”— Jeff Hirsch, adexchanger.com