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Quotes tagged ‘PMP’

(3 total)

To succeed, publishers must leverage PMPs with unique selling propositions that differentiate them in the marketplace and generate advertiser demand, and they must actively market to buyers. Value-adds can include access to publisher first-party data, more granular audience segmentation and targetin…

— Jeff Hirsch, adexchanger.com

Overall, the programmatic business is very strong, but we continue to see a transition of some clients moving toward a more traditional agency pass-through solution from our performance- based bundled solution.

— Phil Angelastro, adexchanger.com

Turning on PMPs without any information exchange between buyer and seller misses the real advantages that come from a collaboration around the advertiser’s goals and inventory comprising the deal.

— Rachel Parkin, adexchanger.com

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