“Our goal is to double revenue from last year. Everything we do, we have to see a very clear link to revenue in the short term, knowing that whatever we build will drive revenue instantaneously. If you say you can’t [see a way to make money off of it] today, but you’ll figure it out tomorrow, you pro…”— Jim VandeHei, digiday.com
“‘Fake news and fake views are out. Trust, engaged communities, authentic voices and financial discipline are in. This all plays to our strengths.”— Jim Bankoff, mediapost.com
“86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies.”— Sahil Patel, digiday.com
“The idea that you have programming underwritten by platforms and getting help with distribution reinforces your brand. You’re making more great content, and you’re not funding it out of ad-supported P&L. That in turn drives your ad business because your brand and audience gets better.”— Ben Lerer, adexchanger.com