“The rules of engagement in traditional marketing are over. Whether you are creating a brand, building one, or running a big one, you’d better understand social media, because there is a seismic shift in how people are gaining access to information and, as a result, how they are behaving.”— Howard Schultz, hbr.org
“Turner: You didn't beat me. You ignored the rules of engagement! In a fair fight, I'd kill you! Sparrow: Well, that's not much incentive for me to fight fair then, is it?”— Ted Elliott, Terry Rossio, Captain Jack Sparrow, Johnny Depp, amazon.com