“The rules of engagement in traditional marketing are over. Whether you are creating a brand, building one, or running a big one, you’d better understand social media, because there is a seismic shift in how people are gaining access to information and, as a result, how they are behaving.”
More from Howard Schultz
“What we need right now in America is for the country to come together, and for the…”
“Honest communication, even when it stings emotionally, is the root of productive problem…”
“What can we do to effect meaningful change and create the just, fair, and secure future we…”
“Being entrepreneurial means you will fail. You just have to be willing to listen to people…”