“Google is making changes at least every day and often multiple changes per day. I even saw one piece recently where they said that they are doing 500+ changes and tests per year.”— John Doherty, getcredo.com
“While WordPress is great out-of-the-box, it does come with many flaws. The biggest being the massive amounts of duplicate content it creates... I discovered that NoIndexing taxonomies and optimizing pagination will give a massive boost in organic traffic within a few weeks of implementation.”— Harrison Jones, searchenginejournal.com
“After sitting down with developers, Britney decided to deindex profile pages with under 200 points. Instantly, organic traffic and rankings went up.”— Neil Patel, blog.kissmetrics.com
“Getting rid of duplicate pages and consolidating signals to one canonical URL is not rocket science and doesn’t sound as sexy as structured data, RankBrain or voice search, but it’s still a great way to improve rankings, traffic, and ultimately revenue.”— Robin Rozhon, rozhon.com
“How did we know it’s the right thing to do? We simply looked at the percentage of indexed URLs that generates organic traffic and the number was depressing: Only 8.55% indexed URLs had generated at least one session in a month. That’s a painfully low number.”— Robin Rozhon, rozhon.com
“It is essential to draw up a list of decision criteria and apply these consistently across the site, as it is advisable to test AMP on one section before switching over the whole domain.”— Clark Boyd, medium.com
“If you create an orphan page (that doesn’t have any internal links) on a high-DR domain, it won’t magically rank in Google just because it’s on a high-DR domain.”— Tim Soulo, ahrefs.com
“We’ve created a total of 47 infographics. An infographic on average costs us $600, which means we have spent $28,200 on infographics in the last two years.Within the two-year period, we’ve generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains, all from those 47 infographics. If…”— Neil Patel, quora.com
“For URLs that use the AJAX-crawling scheme, you need to submit the "escaped-fragment" versions in Fetch as Google. The "hash-bang" URLs themselves won't work there.”— John Mu, productforums.google.com
“In general, websites shouldn't pre-render pages only for Google -- we expect that you might pre-render pages for performance benefits for users and that you would follow progressive enhancement guidelines. If you pre-render pages, make sure that the content served to Googlebot matches the user's exp…”— Kazushi Nagayama, webmasters.googleblog.com
“Crawl health: if the site responds really quickly for a while, the limit goes up, meaning more connections can be used to crawl. If the site slows down or responds with server errors, the limit goes down and Googlebot crawls less.”— Gary Illyes, webmasters.googleblog.com
“Google seemed more interested in whether the data was machine-readable than whether it was accurate”— Adrianne Jeffries, theoutline.com
“This will give you a JSON with the latest hot searches and more information like an array of related searches list, traffic stats, images, articles, and more.”— TechSlides, techslides.com
“This is not optimal. You need to remove the H1 from the logo and start your content structure with the H1.”— WyzeThawt, reddit.com
“Typically, search snippets come from 1 of 3 places (and we’re just talking basic snippets here, not rich snippets like sitelinks): 1. META descriptions 2. On-page copy 3. Open Directory Project (ODP) data”— Dr. Peter J. Meyers, moz.com
“I think it took about 5-6 months for me to realize that the business was primarily sustained from SEO traffic. At that point I started to focus heavily on SEO, and I the reaped the full benefits of that approach in my second year of business when I climbed to #1 spots for the top search terms. I did…”— Chris Chen, indiehackers.com
“SerpIQ analyzed over 160,000 SERPs (search engine results pages) and 1.6 million URLs and concluded that domain age contributed to #1 rankings for the majority of the domain names in their study:”— Neil Patel, neilpatel.com
“Even A #1 Ranking Can Benefit From An Accompanying Ad Surprisingly, even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.”— Pamela Parker, searchengineland.com
“The way you target the phrase in your content is you literally include that phrase in certain places. For example, the exact phrase should be part of the title of the blog post. You should then include an H1 tag at the top of the post that includes the phrase as well. Then in the content of the blog…”— Adam White, semrush.com
“Search engines and social networks are always trying to crawl your pages, but they only see the javascript tags...We render your javascript in a browser, save the static HTML, and you return that to the crawlers!”— Prender.io, prerender.io