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Quotes tagged ‘The Future Of Media’

(10 total)

For lightly engaged fans, free, highlight-based social experiences will allow basic engagement on their own terms. These won’t be viewed as freeloaders but as a critical part of a healthy funnel that leads into high ARPU offerings.

— Tal Shachar, redef.com

5G networks will be about 66 times faster than 4G...The wireless industry is fixated on delivering the first 5G networks by 2020. AT&T and Nokia Networks say the schedule is reasonable.

— Stephen Shankland, cnet.com

Fundamentally, the media industry has never had to distribute content through a platform that didn’t actually need that content to succeed. The power of Facebook and Snapchat comes from the eyeballs they already own and the social utility they already provide. Their embrace of video distribution com…

— Matthew Ball, Tal Shachar, redef.com

But contrary to popular thinking the real challenge here isn’t the monetization model, it’s leverage. What makes Facebook so powerful when it comes to content distribution is that it fundamentally doesn’t care. It doesn’t care which videos a user watches or likes, when and how they watch it, or real…

— Matthew Ball, Tal Shachar, redef.com

Distributing through any feed you don’t own, means modularizing your content, releasing control over the viewer experience, and giving up ownership of the audience. As a result, anyone pursuing the first two options will need to accept that revenues will be low, cannibalization significant, and payb…

— Matthew Ball, Tal Shachar, redef.com

The scale feeds of tomorrow will be far more powerful than the dominant video feed owners of today. Not only will they be bigger and more influential, they’ll also be more rare – which means life as a content producer will inevitably become less profitable and stable than it is today. Without feed o…

— Matthew Ball, Tal Shachar, redef.com

When monetization is handled by the platform, brand is quantified as the incremental reach (and thus revenue) that a piece of content can get by being published under that brand. Then it becomes about the math: If brand reach = 130 percent, and journalist cut = 45 percent, then publish under brand.…

— Tony Haile, recode.net

Big is relative. Yes, the digital startups have gotten big by publisher standards — but they’re small compared to Google and Facebook. Those companies have formed an effective duopoly, taking in more than 40 percent of the still-fast-growing digital ad business in the U.S. (and probably more in Euro…

— Ken Dcot, niemanlab.org

In the world being born, video content trumps text, and more mere scribes, of all ages and of all digital skill levels, are finding themselves unwanted. The ad tail is wagging the new digital news dog, at a quickening pace.

— Ken Doctor, niemanlab.org

Remember the Pew study that found that more than 5,000 new, fairly decently paying journalism jobs had been created by digital news startups? I often contrasted that increase with the great losses suffered by the local and regional newspaper industry. Those losses now stand at more than 25,000 acros…

— Ken Doctor, niemanlab.org

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