“Few [of Big Media] will want to acknowledge the competitiveness of ‘less valuable’ content (this claim has been at the core of pitches to marketers and ad agencies, after all), let alone subject themselves to risk of unmanaged content adjacency (‘what if the next recommendation doesn’t align with…”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“The most successful curators will even begin commissioning content themselves. In many ways, the programmer-to-curator shift will appear to come full-circle. But the distinction is critical. Traditional creatives (though talented) gained cultural influence through their connection to insiders and…”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“[T]he common review mechanisms found across the web mathematically soften taste out to the average. This works a lot of the time, but we tend to have very particular tastes in certain categories – and there is a certain staleness created by narrowing these averages down using look-a-like groups and…”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“[T]his shift has swung the balance of power from programmers with the ability to greenlight content to curators with the ability to get that content heard, seen or read.”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“This metamorphosis is about far more than ever increasing amounts of content and a handful of stars existing outside the traditional media ecosystem. The entire media business is inverting. For decades, scarce capital and constrained distribution capacity meant that the media’s industry bottlenecks…”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“While the media business benefited from many of these changes, the consequences have been fundamentally destabilizing. The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15 years (twice as many original scripted…”Tagged: The Present Of Media, Content Bubble, Content Ubiquity, No Distribution Costs
“Fundamentally, the media industry has never had to distribute content through a platform that didn’t actually need that content to succeed. The power of Facebook and Snapchat comes from the eyeballs they already own and the social utility they already provide. Their embrace of video distribution…”Tagged: The Present Of Media, The Future Of Media, Netflix, The Future Of Television
“But contrary to popular thinking the real challenge here isn’t the monetization model, it’s leverage. What makes Facebook so powerful when it comes to content distribution is that it fundamentally doesn’t care. It doesn’t care which videos a user watches or likes, when and how they watch it, or…”Tagged: The Present Of Media, The Future Of Media, Netflix, The Future Of Television
“Distributing through any feed you don’t own, means modularizing your content, releasing control over the viewer experience, and giving up ownership of the audience. As a result, anyone pursuing the first two options will need to accept that revenues will be low, cannibalization significant, and…”Tagged: The Present Of Media, The Future Of Media, Netflix, The Future Of Television
“The scale feeds of tomorrow will be far more powerful than the dominant video feed owners of today. Not only will they be bigger and more influential, they’ll also be more rare – which means life as a content producer will inevitably become less profitable and stable than it is today. Without feed…”Tagged: The Present Of Media, The Future Of Media, Netflix, The Future Of Television
“For lightly engaged fans, free, highlight-based social experiences will allow basic engagement on their own terms. These won’t be viewed as freeloaders but as a critical part of a healthy funnel that leads into high ARPU offerings.”Tagged: The Future Of Media, Micro-Entertainment