“Fundamentally, the media industry has never had to distribute content through a platform that didn’t actually need that content to succeed. The power of Facebook and Snapchat comes from the eyeballs they already own and the social utility they already provide. Their embrace of video distribution com…”— Matthew Ball, Tal Shachar, redef.com
“But contrary to popular thinking the real challenge here isn’t the monetization model, it’s leverage. What makes Facebook so powerful when it comes to content distribution is that it fundamentally doesn’t care. It doesn’t care which videos a user watches or likes, when and how they watch it, or real…”— Matthew Ball, Tal Shachar, redef.com
“Distributing through any feed you don’t own, means modularizing your content, releasing control over the viewer experience, and giving up ownership of the audience. As a result, anyone pursuing the first two options will need to accept that revenues will be low, cannibalization significant, and payb…”— Matthew Ball, Tal Shachar, redef.com
“The scale feeds of tomorrow will be far more powerful than the dominant video feed owners of today. Not only will they be bigger and more influential, they’ll also be more rare – which means life as a content producer will inevitably become less profitable and stable than it is today. Without feed o…”— Matthew Ball, Tal Shachar, redef.com
“"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."”— Rich Lehrfeld, adage.com