“We each have a unique potential that was given to us at birth, but whether or not we cultivate it is entirely up to us. In its purest sense, Must is why we are here to begin with, and choosing it is the journey of our lives.”Tagged: Choice, Choose, unique, Potential, Birth
“It is here, standing at the crossroads of Should and Must, that we feel the enormous reality of our fears, and this is the moment when many of us decide against following our intuition, turning away from that place where nothing is guaranteed, nothing is known, and everything is possible.”Tagged: Crossroads, should, must, Choice, Choose
“When you know why you are here - what you were put on this earth to do - it is challenging to go back to life as you knew it and be satisfied. And this is why Must is elusive. This is why we avoid admitting what we want. This is why our deepest desires sit in hiding for months, years, a lifetime.…”Tagged: must, Life, Living, Choice, Choose
“Must is different. Must is who we are, what we believe, and what we do when we are along with our truest, most authentic self. It's that which calls to us most deeply. It's our convictions, our passions, our deepest held urges and desires - unavoidable, undeniable, and inexplicable. Unlike Should,…”Tagged: Choose, Choice, should, must, Authentic
“What if who we are and what we do become one and the same? What if our work is so thoroughly autobiographical that we can't parse the product from the person? In this place, job descriptions and titles no longer make sense; we no longer go to work, we are the work.”Tagged: Who We Are, what we do, be, Work, Passion
“All too often, we feel that we are not living the fullness of our lives because we are not expressing the fullness of our gifts.”Tagged: Life, Living, Fullness, purpose, Fulfillment