“Header bidding is designed to expose the clearing price of exchange and SSP auctions so that a publisher’s technology can make an informed decision about which ad to serve. These prices are pitted against each other as well as the publisher’s demand from their primary ad server (usually…”Tagged: Header Bidding, Ad Tech, RTB
“With the weight of open market technology bearing down, it was only a matter of time before the publisher’s ad server was cracked open.”Tagged: Header Bidding, Ad Tech, Rubicon