“Within 48 hours of announcing Barstool Gold, the company had more than 10,000 sign-ups to the product. Eighty-one percent of those sign-ups were for the annual membership, which is priced at $100 and equals the $2-per-week tier.”
More from Erika Nardini
“Barstool Sports has sold more than 30,000 people on its Barstool Gold subscription…”
“Most digital brands have sought scale over connections. We, as a company, are entirely…”