“Most digital brands have sought scale over connections. We, as a company, are entirely about connections and actual engagement with our audience. So for any show that we do, we can bring in Barstool as a marketing platform and deliver an audience.”Tagged: Marketing, Media, Content, Television, Sports
“Within 48 hours of announcing Barstool Gold, the company had more than 10,000 sign-ups to the product. Eighty-one percent of those sign-ups were for the annual membership, which is priced at $100 and equals the $2-per-week tier.”Tagged: Media Cliff Notes, Barstool Sports, Direct To Consumer
“Barstool Sports has sold more than 30,000 people on its Barstool Gold subscription product.”Tagged: Media Cliff Notes