“In the last three or four years, everyone kind of had this lightbulb moment which was, ‘Actually, what we should be doing is building companies on top of these platforms.’ Then there was a huge rush of capital to every product you could imagine for direct-to-consumer, and it was great. All the sudde…”— Andrew Dudum, digiday.com
“Facebook and Instagram advertising is now the worst kept secret in marketing. The increase in costs has affected order economics to the point that it’s harder for new brands to break in. DTC brands are spending more money offline so we’re bringing more and more of our budget offline. It’s about bran…”— Luke Droulez, digiday.com
“Within 48 hours of announcing Barstool Gold, the company had more than 10,000 sign-ups to the product. Eighty-one percent of those sign-ups were for the annual membership, which is priced at $100 and equals the $2-per-week tier.”— Erika Nardini, digiday.com