“When Facebook makes something a priority, there is a huge opportunity for fast moving, nimble, technical and hacker minded startups who can work fast enough to deconstruct the algorithms that determine what gets placed in the feed and optimize for that. The short term winners will do just that and see extraordinary growth and reach. The long term winners will build on this reach and align their interests with Facebook’s. They will create highly engagement experiences that are valued by Facebook’s users on top of their reach. They won’t assume that this window will be open forever, and will build their own channels to communicate with their users. Many will eventually alleviate their Facebook dependency over time.”