“We've started just recently supporting video and carousel ads for publishers who are using audience network within Instant Articles. Those are two of our best-performing ads on the audience network. And so enabling those for Instant Articles should also help publishers with monetization when they're…”— Dan Rose, poynter.org
“What we've seen now, as its been rolling out steadily over the last 18 months is that...in the U.S. and Canada, for our publishers who are publishing on Instant Articles, they're seeing a 25 percent lift in their articles being read on Facebook.”— Dan Rose, poynter.org
“It is in Facebook's interest to make sure media organizations have the means to produce the content that makes Facebook the front door to the Internet; that Facebook would make this change knowing it will hurt media organizations (the company wrote in a second blog post that "We anticipate that this…”— Ben Thompson, stratechery.com
“When Facebook makes something a priority, there is a huge opportunity for fast moving, nimble, technical and hacker minded startups who can work fast enough to deconstruct the algorithms that determine what gets placed in the feed and optimize for that. The short term winners will do just that and s…”— Jeremy Liew, medium.com
“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice a…”— Lucia Moses, Digiday, digiday.com
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”— Digiday, Lucia Moses, digiday.com