“Many digital media companies with sky-high valuations based on a bad set of assumptions also hungrily eyed TV deals, where the real money supposedly is. This looks increasingly like a Hail Mary strategy.”
More from Lucia Moses
“Agencies are consolidating their spending with fewer media sellers so there’s less need to…”
“The quandary for marketers is that they realize public trust in the social platforms and…”
“Observers point to the Netflix effect as a force behind branded video. Netflix (and now…”
“Twitter might still feel big for journalists who spend all day on the platform, and fully…”