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Quotes tagged ‘Digital Video’

(4 total)

It’s easier to talk to an advertiser not just when you have big view counts but multiple platforms that are paying for your content and not just have a card at the beginning of a video, but I can actually run a commercial. It can’t just be hands and pans and say that’s equal to a television show.

— Rich Antoniello, digiday.com

86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies.

— Sahil Patel, digiday.com

Many digital media companies with sky-high valuations based on a bad set of assumptions also hungrily eyed TV deals, where the real money supposedly is. This looks increasingly like a Hail Mary strategy.

— Lucia Moses, digiday.com

In two years, video will be a continued, enormous gamble with no clear payoff for publishers. There is obviously a ton of great video on the internet. But so much of the video created by so many publishers continues to be content that most people would rather just read, but it’s made as a moving pic…

— Ben Frumin, digiday.com

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