When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice…
Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.
Agencies are consolidating their spending with fewer media sellers so there’s less need to cast a wide net with the RFP. More buyers are pursing the mantra of “fewer but deeper” relationships with buyers, especially as bigger chunks of budgets are run through programmatic (and, of course, Google and…
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