“When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice…”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.”Tagged: Facebook, Digital media, Facebook Referral Traffic, The Present Of Media
“Nearly half of people now get their news from Facebook. But Facebook doesn’t see itself as a media company; its business objective is to get users to spend more time on the platform, not to serve democracy. But as a distributor of news, it’s a highly flawed one.”Tagged: Facebook, Election, News
“Twitter might still feel big for journalists who spend all day on the platform, and fully 59 percent of Twitter users do get news on the service, third after Reddit and Facebook. But only 16 percent of U.S. adults use Twitter in the first place, and only 9 percent of adults get news there. Compare…”Tagged: Twitter, Social Media
“Observers point to the Netflix effect as a force behind branded video. Netflix (and now Amazon) have already spent a ton on original content. That not only raises audiences’ expectations for quality, but with people watching Netflix and other ad-free OTT services, it’s getting harder to get people’s…”Tagged: Branded Content, Video, Media
“Many digital media companies with sky-high valuations based on a bad set of assumptions also hungrily eyed TV deals, where the real money supposedly is. This looks increasingly like a Hail Mary strategy.”Tagged: Digital media, Quote of the Moment, TV and Digital Media , Economics of Digital Media, Digital Video
“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’…”Tagged: Facebook, Digital media, Brand Safety
“Agencies are consolidating their spending with fewer media sellers so there’s less need to cast a wide net with the RFP. More buyers are pursing the mantra of “fewer but deeper” relationships with buyers, especially as bigger chunks of budgets are run through programmatic (and, of course, Google and…”Tagged: RFP, Media Buying, Media Cliff Notes