“In television, four large media companies account for half of all cable advertising, according to an analysis by the digital-media analyst Matthew Ball. They are Time Warner, Disney, NBCUniversal, and 21st Century Fox. But just two companies, Facebook and Google, account for half of all digital-medi…”— Derek Thompson, theatlantic.comTagged: Advertising Spend, Growth Of New Media, U.S. Ad Market, The Present Of Media, Mobile
“The entire net growth in digital advertising is happening in mobile. Since 2011, desktop advertising has fallen by about 10 percent, according to Pew. Meanwhile mobile advertising has grown by a factor of 30, reaching about $32 billion in 2015.”— Derek Thompson, theatlantic.comTagged: Advertising Spend, Growth Of New Media, U.S. Ad Market, The Present Of Media, Mobile
“U.S. advertising is declining as a share of GDP. Total national ad spending, as a percentage of the economy, has fallen by a third since 2000 and now hovers near its lowest levels since the end of World War II, before the rise of television.”— Derek Thompson, theatlantic.comTagged: Advertising Spend, Growth Of New Media, U.S. Ad Market, The Present Of Media
“Revenue from [television] ads increased more than 60 percent a year for the first five years of the decade, so that by 1955, television accounted for nearly 20 percent of total U.S. media advertising.”— Derek Thompson, theatlantic.comTagged: Television Advertising, Advertising Spend, Growth Of New Media