“'I'll bet you $10 I can write a full page of solid type and you'd read every word.' Scoffs. 'I don't even have to write a line to prove my point. I'll just give you the headline: THIS PAGE IS ALL ABOUT [NAME].'”— David Oglivy, amazon.comTagged: strategy, Leadership
“After 14 years, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.”— David Oglivy, amazon.comTagged: strategy, Leadership