“Don't waste time on problem babies.”
More from David Ogilvy
“What guts it takes, what obstinate determination, to stick to one coherent policy, year…”
“Use short words, short sentences and short paragraphs.”
“His agency was structured in the loosest possible way. He detested hierarchies. There were…”
“Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that…”