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David Ogilvy

8 quotesEconomist · United Kingdom · Male

All Life (2)Advertising (2)How to be a writer (1)Client Relations (1)Work Strategies (1)Writing (1)Simulacrum (1)Hiring (1)Elitism (1)

From “Ogilvy on Advertising”

His agency was structured in the loosest possible way. He detested hierarchies. There were no department heads, and no job descriptions. The agency operated as a partnership, like a big law firm. When he offered me a job, he gave me no inkling what work he had in mind for me. Office boy? Copywriter?…

Hiring

Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that advertising tempts people to squander money on things they don't need. Who are these élitists to decide what you need? Do you need a dishwasher? Do you need a deodorant? Do you need a trip to Rome? I feel no…

Advertising Elitism

Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

Client Relations

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they…

Advertising Simulacrum

Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

Work Strategies

From “No Results Found”

Use short words, short sentences and short paragraphs.

Writing How to be a writer

From “Confessions of an Advertising Man”

Don't waste time on problem babies.

Life

From “THE IMAGE OF THE BRAND – A NEW APPROACH TO CREATIVE OPERATIONS: Text of talk given at the American Association of Advertising Agencies”

What guts it takes, what obstinate determination, to stick to one coherent policy, year after year, in the face of all the pressures to 'come up with something new' every six months.

Life

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