“"In many ways, the decline of Macy's, as well as the pulverization of the stock of discount chain Kohl's after a terrible quarter and guidance today, is like what happened to the newspaper industry and the book store space," he said. Cramer explained that ‘both Macy's and Kohl's saw the Internet com…”— Ken Doctor, Jim Cramer, politico.comTagged: The Present Of Media, Macy's, Newspapers, Digital Disruption, Digital Advertising
“As one savvy newspaper strategist puts it, ‘The change in the large retail brands like Macy's, Kohls, Walmart, and JCPenney is to hold onto TV while investing into digital video and to spend more on digital, especially heavy programmatic advertising. ‘They tell us,’ he continues, ‘that print spendin…”— Ken Doctor, politico.comTagged: The Present Of Media, Macy's, Newspapers, Digital Disruption, Digital Advertising