“Overall, the programmatic business is very strong, but we continue to see a transition of some clients moving toward a more traditional agency pass-through solution from our performance- based bundled solution.”— Phil Angelastro, adexchanger.com
“Digital advertising started with people putting banners on websites and targeting users based on what sites they were on. These sites had audiences people trusted, so they wanted to reach them. Then Google and other companies invented audience-based buying, which was all about cookies. Advertisers c…”— Dan Greenberg, emarketer.com
“Forget those worries that the podcast bubble would burst the minute anyone actually got a closer look: It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.”— Miranda Katz, wired.com
“There isn’t one perfect model for digital media. The best media companies generate revenue from many sources, tapping a combination of advertising, subscriptions, studio development, brand licensing, and merchandising. As digital media matures, the best digital media companies will build diversified…”— Jonah Peretti, buzzfeed.com
“For a digital media startup to challenge TV in the year 2017 is premature. That is a battle for 2020 and beyond, but magazines are sitting ducks right now.”— Bryan Goldberg, digiday.com
“Brands often use dark posts as a way of testing ads without having to show the whole world their homework, which is convenient when an ad misses the mark or, worse, offends people. Now, the test ads will be attached to their pages of origin for as long as they are running.”— Garrett Sloane, adage.com
“Why does every single publisher or ad tech company boast of working with three or four anti-fraud vendors at once? Have you ever met someone who says, "Yes, I've hired four alarm companies to protect my house." One usually cuts it. Is it that fraud protection tools aren't that good at fraud protecti…”— Mike Shields, businessinsider.com
“An ad-based publishing model built around maximizing page views quickly and cheaply creates uncomfortable incentives for writers, editors, and readers alike.”— Jia Tolentino, newyorker.com
“"In many ways, the decline of Macy's, as well as the pulverization of the stock of discount chain Kohl's after a terrible quarter and guidance today, is like what happened to the newspaper industry and the book store space," he said. Cramer explained that ‘both Macy's and Kohl's saw the Internet com…”— Ken Doctor, Jim Cramer, politico.com
“As one savvy newspaper strategist puts it, ‘The change in the large retail brands like Macy's, Kohls, Walmart, and JCPenney is to hold onto TV while investing into digital video and to spend more on digital, especially heavy programmatic advertising. ‘They tell us,’ he continues, ‘that print spendin…”— Ken Doctor, politico.com
“Advertising is sensitive to the economy, generally more so than consumer spending:Historically, advertising has grown more slowly than the economy when the economy has been weak andmore quickly than the economy when the economy has been strong. More recently, however, advertisinghas generally lagged…”— McKinsey & Company, mckinsey.com
“With everyone’s interests misaligned, the hoped-for network effects won’t materialize.”— Alex Magnin, thoughtcatalog.com