“We’re very beholden to exchanges. That’s where pretty much all of our revenue comes from. That means our brand has changed a lot. It’s a conundrum for us. We developed an audience of millions on a budget of about $50,000 a month. There was a lot of upside to being honest, and it created a huge emoti…”— Anonymous, digiday.comTagged: Digiday, Publishing, Brand Safetly, Building a Brand, Programmatic Advertising