“Overall, the programmatic business is very strong, but we continue to see a transition of some clients moving toward a more traditional agency pass-through solution from our performance- based bundled solution.”— Phil Angelastro, adexchanger.com
“Turning on PMPs without any information exchange between buyer and seller misses the real advantages that come from a collaboration around the advertiser’s goals and inventory comprising the deal.”— Rachel Parkin, adexchanger.com
“We’re very beholden to exchanges. That’s where pretty much all of our revenue comes from. That means our brand has changed a lot. It’s a conundrum for us. We developed an audience of millions on a budget of about $50,000 a month. There was a lot of upside to being honest, and it created a huge emoti…”— Anonymous, digiday.com
“The General Data Protection Regulation, which prevents brands from using a person’s data unless they have explicit permission to do so, could send more ad dollars to premium publishers that are more likely to obtain user consent than lower-quality publishers. However, it’s also possible the GDPR wil…”— Ross Benes, digiday.com
“The people who say, 'Half my money spent on advertising is wasted; the trouble is I don't know which half' are going to get fired. Why? Because the technology to measure it is already out there”— James Thomas, adage.com
“Much of Alphabet’s revenue growth during the quarter came from the sites Google owns, such as its search engine and YouTube, rather than its network, through which it places advertising on sites and apps owned by other companies. Revenue from Google sites grew 24% during the second quarter, compared…”— Jack Marshall, wsj.com