“Mark Twain, another American icon, is a great example of this. His fans loved him during his lifetime because he shared his constant imperfection and evolution, along with his changeless trademark wit. The comfortable, frizzy-haired, cigar-toting wisecracker in a white suit dates only from the very…”— Beth Comstock, medium.comTagged: Before and after, Branding, Social Media, Mark Twain, Writers