Quotes tagged ‘Facebook’

“Here’s the problem: No matter how hard Google and Facebook try to help publishers, they will do more to hurt them, because that’s the way they’re supposed to work. They’re built to eviscerate publishers.”

— Peter Kafka, recode.net

“The bigger issue for Facebook is that one of its chief value propositions (access to its users’ data) has now become a major potential liability.”

— Finimize, us10.campaign-archive.com

“The people whose job is to protect the user always are fighting an uphill battle against the people whose job is to make money for the company.”

— Alex Stamos, nytimes.com

“Today, Facebook’s top video priority is Facebook Watch, a 7-month-old tab on the platform that offers episodic video shows and some live sports....But for all this effort, few users are going to the Watch section, and of those that do, few are watching long enough to hit the mid-roll ad break.”

— Sahil Patel, digiday.com

“If you are a publisher who feels like Facebook is not good for your business, you shouldn't be on Facebook. What am I leaving out here?”

— Campbell Brown, mashable.com

“It’s become like the mafia in a sense in that, if you want to communicate with the people that you’re supposed to have a connection with, you have to pay Facebook for that communication. The media and ad tech world is becoming ‘pay for play,’ and the fact that a publisher cannot get their message ou…”

— John Lemp, adweek.com

“Scale is measured through intimacy at scale. We don’t want to grow without engagement. For us, we’re already the biggest in the newsletter game. If we get to 10 million [subscribers] or more, those metrics don’t matter. If you get to 15 million, but people don’t care, then it doesn’t mean anything.…”

— Carly Zakin, digiday.com

“The prioritization of friends/family content over publishers was the last straw. Our organic traffic (the highest margin business), and influencer traffic were cut by over 75%. No previous algorithm update ever came close to this level of decimation. The position it put us in was beyond dire.”

— Joe Speiser, Gretchen Tibbits, businessinsider.com

“Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children — parts of the Internet we have ended up with is a million miles from where we thought it would take us. It is in the digital media industry's interest to listen and act on this.”

— Keith Weed, washingtonpost.com

“Engagement is playing an increasingly important role in driving organic reach.”

— Jennifer Lindenauer, digiday.com

“Actions are easy to confirm. Facebook says 10 people commented on a post? I can count that. There were 20 purchases? I’ll check my records (though there are some holes here). Clicks and landing page views, while your records won’t match up 100%, can at least be checked against some verifiable form o…”

— Jon Loomer, jonloomer.com

“Facebook will have no chance to control what’s in News Feed if the only lever they have is traffic, because the only way to say we want influence over this content is if you have a lever of content and a lever of revenue.”

— Jonah Peretti, recode.net

“The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’ au…”

— Lucia Moses, digiday.com

“Digital advertising started with people putting banners on websites and targeting users based on what sites they were on. These sites had audiences people trusted, so they wanted to reach them. Then Google and other companies invented audience-based buying, which was all about cookies. Advertisers c…”

— Dan Greenberg, emarketer.com

“From a business perspective, Facebook has done phenomenally well. Facebook is a cash cow. But from a social perspective, those metrics could be inversely related. The more Facebook builds profit, the more it’s at the expense of the American people.”

— Tavis McGinn, theverge.com

“Users are less likely to engage with topics if keywords do not resonate with or spark their interests.”

— Gary-Yau Chan, medium.com

“Organic content from brands on Facebook is a waste of everyone's time because virtually no one sees it anymore.”

— Mike Proulx, adage.com

“It’s become a sleeper hit. Every publisher is looking for the next big thing to provide us that regular infusion of traffic.”

— Jess Baron, digiday.com

“As a society, we feel like we’re at war with a computer algorithm, and the only winning move is not to play.”

— Nick Bilton, vanityfair.com

“48 million of Twitter’s reported active users — nearly 15 percent — are automated accounts designed to simulate real people, though the company claims that number is far lower. In November, Facebook disclosed to investors that it had at least twice as many fake users as it previously estimated, indi…”

— NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN, nytimes.com