“With everyone’s interests misaligned, the hoped-for network effects won’t materialize.”Tagged: Digital Advertising, Medium, Network Effects
“Mashable’s raise-layoff-pivot may also prove a harbinger of what’s to come for venture-backed publishers. As Facebook-driven hockey-stick growth flattens, many of these companies will face the same tough choices as Mashable.”Tagged: Web Publishing In 2015, Mashable, Facebook Reigns, Web Publishing Economics
“Writing is hard work. It's smoothing and polishing and tucking in the elbows of each paragraph. It's voice and technique and practice. It's mastering style with form, power with control. And I think I know what it's all for. It's for getting closer to the page. It's for getting closer to yourself,…”Tagged: writer, Being A Writer, The Craft Of Writing, On Writing, Writing
“What publishers should think about is what data they can create that no one else can, how that can be valuable to advertisers and how it can be captured.”Tagged: How to make data useful, How data supports what problem you are solving
“How to allocate an amount evenly across months based on a start - end date. First, calculate amount per day, then: =$AC3*((MAX(O$2-$J3,0)-MAX(EOMONTH(O$2,-1)-$J3,0))-(MAX(O$2-$K3,0)-MAX(EOMONTH(O$2,-1)-$K3,0))+(EOMONTH(O$2,0)=EOMONTH($J3,0)))”Tagged: Excel
“Messaging has resisted traditional, interrupted advertising for a very obvious reason: It would be super annoying. Search, though, is intentional behavior. We have the search bar inside every messaging app. The opportunity for us is to surface conversational content and gives users the opportunity…”Tagged: Media Cliff Notes