“We have been somewhat immune to some of the critiques about native and performance: We have been able to connect branded content to some outcome, whether it’s driving sales or sign-ups, and have been singularly focused on being the bridge builder between inspiration and action. That’s how we…”Tagged: Media Cliff Notes
“The PopSugar playbook was all about its verticals: “pets, finance, food, all the way through.”Tagged: Media Cliff Notes