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Jean Touitou

21 quotesCreative Director · Male

Jean Touitou (b. 1951 in Tunis, Tunisia) is a Tunisian-French creative director and founder of A.P.C.. 2Early life and education Touitou was born in 1951 to a Tunisian Jewish family. He was then "a revolutionary militant for a few years" and arrived in Paris from Tunisia in 1960; he studied at L’Ecole Alsacienne, and earned a degree in history from the Sorbonne. 2Career Touitou's first role in the fashion industry was landing an entry-level job "by accident" at Kenzo Takada's French luxury house Kenzo in 1975. Touitou founded A.P.C. (Atelier de Production et de Création) in 1987. He served as a “ghost designer” for a number of brands, including Joseph to earn money during A.P.C.'s early years when the brand was not yet profitable. 2Awards and honors 1992 ANDAM Fellowship winner 2Philanthropy Touitou opened a private kindergarten Ateliers de la Petite Enfance (A.P.E.) in 200

All A.P.C. (4)Fashion (4)Designers (3)Runway (3)Simple Is Complex (2)clothing (2)style (2)prostitution (1)Boring Is More Interesting (1)Extreme Sexuality (1)On And On (1)Likes Instead of Appreciation (1)What Was Once Boring (1)Understatement (1)Restraint (1)

From “The Anti-Normcore, Anti-Basics Minimalism of A.P.C.”

Why do people only show parts of the female body overdetermined to trigger men’s sexual desire? You don’t need to show your boobs to be sexy.’

Female Fashion Culture On and Off the Avenue Fashion clothing

From “A.P.C. Transmission”

We work like archivists, digging into our own past.

Find The Past

I am now very tired of being looked at as a minimalist. Seriously, I now look at myself a Flamboyant Maximalist.

Maximalism vs. Minimalism

It's funny, as you get older, things that were boring as hell when you were young suddenly become the epiphany of truth.

Getting Older What Was Once Boring What Changes When You Get Older

To resist change is also a challenge in itself.

Change Finding The Same Getting to The Core

Minimalism isn't simple to do.

A.P.C.Minimalism Simple Is Complex

WHAT I TRY TO DO IS REACH SUBLIME SIMPLICITY.

Simple Is Complex Make It Simple

From “Jean Touitou A.P.C. 30th Anniversary Interview”

We’re living in a world where image and Internet is getting so important, people care more about how many likes they’re going to get than about the perfection of their cut. So, to me, it’s like the surface of the water when it makes bubbles. That’s not deep enough.

The Digital Age Likes Instead of Appreciation Instagram Runway Designers

I just continue.

Work On And On Just Keep Doing Your Thing Runway Designers

It seems we are into a period of history in which a big portion of the population loves loudness.

Loud Fashion Showy Runway Designers A.P.C.

From “Jean Touitou”

I have some good intuition, I think, but I’ll tell you something: After being in this business around 23 years for A.P.C., you have to die and be born again. You have to say, ‘This store location isn’t happening,’ and make it fresh somewhere else. You have to say, ‘This part of the team I’m working…

You Need To Start Over Renewal Business

From “A.P.C.'s Jean Touitou Talks Kanye and 'Prostitute Fashion'”

People usually say what they think they're supposed to say.

Mind Control What We Say And Why We Say It

I don't want to see fashion industry people. I'm looking for average, banal people.

Banal People Boring Is More Interesting Fashion

And it's not me being French and against money. I'm not against money, I'm an entrepreneur!

french Money

From “CONVERSATIONS ON POWER”

The day I feel we’re not good enough anymore, that’s the day we stop.

Always Working Never Good Enough Constant Evolution

When people say I’m opinionated it sounds like I’m a pain in the ass but really, I just have a point of view.

Point of View Perspectives Opinions

From “The Gift of Measuring Signifiers”

Whatever style you have, the main point is: How do you measure restraint?

Restraint The Power of Confinement What You Don't Show Fashion

From “Say No To Normcore ”

MESSING WITH CODES IS JUST LAZINESS.

Find Your Natural State Code Inversions Irony

From “Why Unsexy Fashion Is So Fresh ”

I advocate understatement. Search for subtlety, dare to pass as someone reserved, refuse the stereotypes of sexiness. That way, you will spread fever only where it deserves to be.

Understatement Being Subtle Fashion style

From “10 Funny-But-True Jean Touitou Quotes from the APC Spring Presentation”

I don’t get the point of extreme sexiness. Except for prostitution.

prostitution Extreme Sexuality

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