“With help from clickbait headlines and fake news, ‘virality’ — once coveted by brands and publishers grappling with social media — now has the negative connotation of low-quality, forgettable content.”Tagged: Digital media, Virality
“Publishers know that people who comment on articles tend to read more and visit more often, which makes useful comment sections a smart retention lever. Having the data to prove this is one thing, but how publishers apply this knowledge is another.”Tagged: Media Cliff Notes, Comments section, Reader Engagement