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Max Willens

9 quotes

All Media Cliff Notes (8)Buzzfeed (2)Paywalls (1)Layoffs (1)Micropayments (1)Publishing Revenue (1)Direct Revenue (1)Content (1)Digital Publishing (1)Subscriptions (1)

From “Dented by layoffs, BuzzFeed charts a path to a sustainable business”

To make up for some of the loss in manpower, BuzzFeed will lean more heavily on unpaid contributors and editorial fellows to make quizzes, sources said. This year, BuzzFeed will resurrect a fellowships program, but in an expanded form. Fellowships will last 12 months instead of three, and the number…

Media Cliff Notes Buzzfeed Layoffs

From “Elite Daily's Snapchat story was watched by 20m users last month”

The content is made by Butter Works, an “outsourced video department” that handles everything from production services to video strategy for publishers and brands.

Media Cliff Notes

From “PopSugar's new direct revenue play is a marketplace for workout tutorials”

This week, the digital lifestyle publisher plans to announce the launch of Glow, a type of marketplace for fitness goods and classes offered by fitness influencers and by PopSugar itself.

Media Cliff Notes Direct Revenue

From “Amid executive turnover, BuzzFeed refocuses its sales strategy”

BuzzFeed CEO Jonah Peretti has been talking about revenue diversification and balance for years. Following his company’s latest executive departure, the digital publisher will be leaning even harder into that strategy.

Media Cliff Notes Buzzfeed

From “'This is the next chapter'”

Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this spring into the rest of its portfolio, as growth in the older parts of its portfolio begins to slow down.

Media Cliff Notes

From “It can be demotivating”

Those who dreamed of joining a startup media company that rockets to an IPO or a cash-rich exit are waking up to a less pleasant reality: The hoped-for pot of gold probably looks more like an all-stock merger that pushes off any payday, possibly in perpetuity.

Media Cliff Notes

From “'Even more headaches'”

While publishers still have some time to find solutions — AB5 does not go into effect until the beginning of 2020 — most expect that they will address it simply by getting rid of California-based writers in favor of people based in other states.

Media Cliff Notes

From “The subscribe page has become a laboratory for news publishers experimenting with revenue stream options”

News publishers have added their subscribe pages to the long list of things they constantly tinker with in an attempt to drive revenue during challenging times.

Media Cliff Notes Subscriptions Paywalls

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