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Quotes tagged ‘Brand Safety’

(7 total)

One of the reasons advertisers were drawn to the Snapchat Discover platform was because the content was highly curated and reviewed for editorial quality. While we certainly understand the need to scale the amount of content and number of influencers featured in the Discover section to attract more…

— Kerry Perse, digiday.com

Public relations hits from an ad appearing next to jihadi propaganda is one form of pressure, but it amounts to nothing in the battle for marketing results. And that pressure has grown as digital advertising has grown up — brand managers everywhere now have to account for how dollars are spent. Comb…

— Shareen Pathak, digiday.com

The technology to moderate content on platforms like this should be a scalpel, but YouTube's approach always seems to be more like pouring cauldrons of hot tar from a medieval parapet and hoping for the best.

— Matt Wallace, wired.com

Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children — parts of the Internet we have ended up with is a million miles from where we thought it would take us. It is in the digital media industry's interest to listen and act on this.

— Keith Weed, washingtonpost.com

The quandary for marketers is that they realize public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off of advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’ au…

— Lucia Moses, digiday.com

The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on the long tail. That budget is going to pull back and need to find a place to live.

— Nick Johnson, adexchanger.com

Digital turned 21 in 2017. It’s an adult now. The responsibilities are increasing. We pushed transparency; that’s step one. That leads to: You need more controls on your systems. It’s very clear that expectations are rising for digital companies.

— Marc Pritchard, digiday.com

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